Using Non-Pecuniary Strategies to Influence Behavior: Evidence from a Large Scale Field Experiment
In: NBER Working Paper No. w17189
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In: NBER Working Paper No. w17189
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In: NBER Working Paper No. w17855
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In: NBER Working Paper No. w16360
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In: NBER Working Paper No. w16319
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In: ZEW - Centre for European Economic Research Discussion Paper No. 22-068
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In: American economic review, Band 101, Heft 3, S. 318-322
ISSN: 1944-7981
Policymakers increasingly use norm-based messages to promote conservation efforts. Despite the apparent success of such strategies, empirical analyses have thus far focused exclusively on short-run effects. From a policy perspective, however, whether and how such strategies influence behavior in the long-run is of equal interest. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on longer-run patterns of water use. Empirical results are striking. While appeals to pro-social preferences affect short-run patterns of water use, only messages augmented with social comparisons have a lasting impact on water demand.
In: NBER Working Paper No. w27163
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Working paper
In: NBER Working Paper No. w26559
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In: Environmental and resource economics, Band 67, Heft 3, S. 413-428
ISSN: 1573-1502
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In: NBER Working Paper No. w31845
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In: University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2022-132
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In: NBER Working Paper No. w26869
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Working paper
In: NBER Working Paper No. w17095
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